AIRTIME

Advertiser's buy

• Advertisers buy it

• Book about CBS, by Gates:*1978

• Broadcast hour

• Broadcast slot

• Deejay's shift

• Exposure

• Need for commercial traffic

• Radio sponsor's purchase

• Some advertisers buy it

• Sponsor's purchase

• Station slot

• TV Guide detail

• TV Guide info

• TV program's slot

• TV show's spot

• TV sponsor's concern

• What television advertisers buy

• When the show must go on

• With it Marie may broadcast