Advertiser's buy
Else clues• Advertisers buy it
• Book about CBS, by Gates:*1978
• Broadcast hour
• Broadcast slot
• Deejay's shift
• Exposure
• Need for commercial traffic
• Radio sponsor's purchase
• Some advertisers buy it
• Sponsor's purchase
• Station slot
• TV Guide detail
• TV Guide info
• TV program's slot
• TV show's spot
• TV sponsor's concern
• What television advertisers buy
• When the show must go on
• With it Marie may broadcast