ACTNOW

• 'Don't delay!'

• 'Don't wait!'

• Ad advice

• Ad directive

• Ad exhortation

• Ad imperative

• Ad plea

• Advertiser's order

• Commercial imperative

• Don't hesitate!

• Don't wait any longer!

• Hard-sell phrase

• Infomercial directive

• Infomercial exhortation

• Infomercial imperative

• Infomercial phrase

• Infomercial signoff

• Infomercial tagline

• Infomercial urging

• Pitch-man's plea

• Sponsor's urging

• TV ad directive

• What are you waiting for?