TVAD

Super Bowl highlight, for some

• $3 million, 30-sec. Super Bowl feature

• 15-second spot, e.g.

• 30- or 60-second spot

• 30-second spot

• Big Super Bowl expense

• Bit of Madison Ave. planning

• Boob tube spot

• Campaign expense

• Commercial

• Commercial break

• Commercial on the boob tube: 2 wds.

• Commercial on the tube

• ESPN pitch, say

• Fox spot, e.g.

• Inside pitch?

• Interrupter for a couch potato

• It pitches on the air

• Living room plug?

• Message from a sitcom sponsor

• Message from a sponsor

• Pitch on the tube

• Prog. interruption

• Program interrupter

• Program punctuator, briefly

• Promo on the tube

• Show interrupter

• Show interrupter, briefly

• Show stopper

• Sitcom interruption

• Sitcom stopper

• Spot

• Spot on ABC

• Spot on the air?

• Spot on the tube

• Super Bowl highlight

• The first one, bought by the Bulova Watch Co. for $9, ran on 7/1/1941

• Tube commercial

• Tube spot

• Words from the sponsor