TIEIN

Make a logical connection

• Ad connection

• Ad man's connection

• Ad promotion

• Adman's gimmick

• Advertiser's promotion

• Advertising connection

• Advertising gimmick

• Affiliation

• Ariel doll, vis-a-vis The Little Mermaid

• Associate

• Associated product

• Be consistent

• Be relevant

• Bit of synergy

• Connect

• Connect (with)

• Connect logically

• Connection

• Connection between 10 eyes

• Connection: Hyph.

• Coordinate

• Crossover ad idea

• Direct link

• Fast food toy, often

• Happy Meals toy, e.g.

• Link

• Link (with)

• Many a McDonald's promotion

• Marketing connection

• Marketing device

• Marketing gimmick

• Marketing link

• Marketing ploy

• Marketing ploy, and a hint to this puzzle's theme

• Marketing strategy

• Marketing tactic

• Merchandising gimmick

• Part of a promotional campaign

• Promotional arrangement

• Promotional campaign adjunct

• Promotional connection

• Promotional device

• Promotional gimmick

• Promotional link

• Promotional ploy

• Promotional product

• Promotional scheme

• Promotional tool

• Publicity arrangement

• Publicity device

• Relate

• Related product

• Relationship

• Show relevance

• Soundtrack album, e.g.

• Toy related to a movie, e.g.