YUPPIE

Stereotypical Beemer driver

• *Educated, well-paid professional (1984)

• The Year of the ___ (1984 designation by Newsweek)

• Thirtysomething type

• Ambitious 20-something

• Ambitious climber

• Big spender, maybe

• BMW driver, maybe

• Early cell phone user, most likely

• Exec wannabe, maybe

• Former preppie, perhaps

• Future executive, perhaps

• J. Crew customer, perhaps

• Materialistic thirtysomething

• Materialistic urbanite

• Michael J. Fox persona

• Modern affluent type

• Modern metropolitan materialist

• Much maligned achiever

• Symbol of an 80's life style

• Up-and-coming type

• Urban professional of the '80s

• A young upwardly mobile professional person

• Someone under 40 who prospered during the 1980s