Sitcom interruption
Else clues• $3 million, 30-sec. Super Bowl feature
• 15-second spot, e.g.
• 30- or 60-second spot
• 30-second spot
• Big Super Bowl expense
• Bit of Madison Ave. planning
• Boob tube spot
• Campaign expense
• Commercial
• Commercial break
• Commercial on the boob tube: 2 wds.
• Commercial on the tube
• ESPN pitch, say
• Fox spot, e.g.
• Inside pitch?
• Interrupter for a couch potato
• It pitches on the air
• Living room plug?
• Message from a sitcom sponsor
• Message from a sponsor
• Pitch on the tube
• Prog. interruption
• Program interrupter
• Program punctuator, briefly
• Promo on the tube
• Show interrupter
• Show interrupter, briefly
• Show stopper
• Sitcom stopper
• Spot
• Spot on ABC
• Spot on the air?
• Spot on the tube
• Super Bowl highlight
• Super Bowl highlight, for some
• The first one, bought by the Bulova Watch Co. for $9, ran on 7/1/1941
• Tube commercial
• Tube spot
• Words from the sponsor